It feels like a new must-have beauty product goes viral on social media every day; I find it overwhelming even as a shopping editor who spends hours scrolling through TikTok and Instagram for my job. Luckily, Sephora’s As Seen on Your #FYP guide makes it way easier to sort through the noise with a curated selection of trending beauty products from brands like Kosas, Summer Fridays, Rare Beauty, and more on one page.
Still not sold? All of the viral products are available at a discounted price now through April 15 as part of the retailer’s semi-annual Spring Savings Event; depending on your Beauty Insider status, you can score up to 20% off. Basically, there’s no better time to treat yourself to that serum or setting spray you’ve been eyeing for weeks on TikTok. Keep scrolling for the best viral beauty products to shop during the Sephora sale, including picks from the As Seen on Your #FYP collection as well as a few editor-approved additions.
Best Viral Trending Products on Sale at Sephora
- Giorgio Armani Beauty Luminous Silk Foundation, $55–$62 (originally $69)
- Summer Fridays Dream Lip Oil, $21–$23 (originally $26)
- Glow Recipe Watermelon Glow Niacinamide Hue Drops Sun Glow Serum, $28–$32 (originally $35)
- Sol de Janeiro Brazilian Crush Cheirosa Hair & Body Fragrance Mist, $30–$34 (originally $38)
- Laneige Lip Sleeping Mask, $19–$22 (originally $24)
- Kosas DreamBeam Sunlit Sunscreen SPF 40, $32–$36 (originally $40)
- Ole Henriksen Pout Preserve Hydrating Peptide Lip Treatment, $18–$20 (originally $22)
- Rare Beauty Soft Pinch Luminous Powder Blush, $21–$23 (originally $26)
- One/Size On ‘Til Dawn Mattifying Waterproof Setting Spray, $26–$29 (originally $32)
- Glossier You Eau de Parfum, $83–$94 (originally $104)
Giorgio Armani Beauty Luminous Silk Foundation
$69 $55
In addition to TikTok users, this silky liquid foundation from Giorgio Armani Beauty is beloved by makeup artists, Byrdie writers, and thousands of satisfied Sephora customers. The medium coverage level and subtle, glowy finish makes this product an essential for achieving that dewy, natural makeup look. Still not sold? Unlike some foundations that can start to feel cakey and heavy throughout the day, this lightweight formula is so comfortable that I often forget I’m wearing it.
Summer Fridays Dream Lip Oil
$26 $21
There’s no denying it: Lip oils are one of the biggest beauty trends of the past couple of years, with viral offerings from Dior, Kosas, and more. Summer Fridays is one of the latest brands to launch its own take on the hydrating lip gloss alternative—and the Dream Lip Oil quickly took TikTok by storm. Formulated with a vegan oil complex and vitamin E, this non-sticky lip oil nourishes lips while providing an ultra-glossy shine. But my favorite thing about this product is the plush applicator that allows the product to glide effortlessly onto my lips.
Glow Recipe Watermelon Glow Niacinamide Hue Drops Sun Glow Serum
$35 $28
Fake a radiant, sun-kissed complexion this spring with the new Watermelon Glow Niacinamide Hue Drops Sun Glow Serum from Glow Recipe. Like the brand’s popular Watermelon Glow Niacinamide Dew Drops, this serum is formulated with hydrating hyaluronic acid and brightening niacinamide, plus it has a sheer warm tint to give your skin a natural-looking glow. With the enthusiastic approval of TikTokers like Mikayla Nogueria and Aysha Harun, these bronzing drops are already one of this season’s buzziest beauty launches.
Sol de Janeiro Brazilian Crush Cheirosa Hair & Body Fragrance Mist
$38 $30
Nothing says “spring” like a fresh floral fragrance, and the ‘68 Beija Flor version of Sol de Janeiro’s viral hair and body mist smells like a tropical garden in full bloom. Brazilian jasmine, pink dragonfruit, and vanilla give this fragrance its alluring fruity-floral scent. No vacations planned anytime soon? Let this bright, summery body spray transport you to the beach.
Laneige Lip Sleeping Mask
$24 $19
If you haven’t had the chance to try the Laneige Lip Sleeping Mask yet, now is the perfect time to add it to your cart since it rarely goes on sale. Packed with skin-nourishing ingredients like shea butter and vitamin C, this ever-popular mask deeply moisturizes your lips while you sleep. It comes in four deliciously sweet, candy-inspired scents and leaves your pout feeling super soft.
These picks are just the beginning when it comes to TikTok-loved beauty products available to shop at Sephora. TBH, each selection on this list is worth adding to your arsenal at any price, but it’s all the more satisfying to stock up while they’re marked down. Ahead, find more viral deals, including a tinted Kosas sunscreen, a shimmery Rare Beauty blush, and more.
Shop More of the Best Viral Deals:
Kosas DreamBeam Sunlit Sunscreen SPF 40
$40 $32
Ole Henriksen Pout Preserve Hydrating Peptide Lip Treatment
$22 $18
Rare Beauty Soft Pinch Luminous Powder Blush
$26 $21
One/Size On ‘Til Dawn Mattifying Waterproof Setting Spray
$32 $26
Glossier You Eau de Parfum
$104 $83
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